BY KUNLE SOLAJA.
Morocco’s football federation and tourism office have signed a groundbreaking agreement to establish the country as a major football and tourism destination leading to the milestone 2030 World Cup when the global football tournament clocks a century.
The Moroccan football body and the Tourism Office are building on the national team’s recent international success.
Though with just one success in the Africa Cup of Nations, Moroccan football soars higher than the rest in Africa and the Arab world at the World Cup.
Apart from being the only African and Arab country to have reached the World Cup semi-final stage, Morocco in the 1970 World Cup in Mexico became the first African team not to be defeated in a World Cup match when they forced Bulgaria to a 1-1 draw on 11 June.
Again, in Mexico, this time at the 1986 World Cup, Morocco became the first African team to top a group and cross the group stage.
They were just two minutes away from a major upset of West Germany in the round of 16 before Lothar Matthäus’ back-breaking goal.
The success of the football team and the tourism potential of Morocco have found a harmonious chord.
The Royal Moroccan Football Federation (FRMF) and the National Moroccan Tourism Office (ONMT) will work together under the banner “Morocco, Land of Football,” placing the sport at the heart of the country’s tourism strategy.
“More than an institutional partnership, this convention is a shared vision: that of a Morocco that shines through football and makes it a lever for promotion, pride and tourist attractiveness,” ONMT said in a statement released after the signing.
The timing of this collaboration is strategic, coming ahead of two major sporting events: the 2025 Africa Cup of Nations (AFCON) and the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.
The initiative builds on widespread public enthusiasm following the Atlas Lions’ historic World Cup performance in 2022.
Under the agreement, both organizations will implement an integrated communication strategy combining visibility campaigns, influence marketing, and joint promotional activities.
The initiative will mobilize iconic figures from Moroccan football to bring this vision to life, to showcase the country’s world-class sporting facilities, rich cultural heritage, and diverse tourist attractions.
ONMT has launched a major offensive at making Morocco, the ultimate tourism and business destination as the clock ticks down to the 35th Africa Cup of Nations holding in December.
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