Like Qatar 2022 World Cup, alcohol will not be sold in any of the venues at next year’s Olympic and Paralympic Games in Paris.
Under a law dating back more than 30 years, alcohol is banned from sports stadiums, but organisers of this year’s Rugby World Cup in France had negotiated an exemption.
Paris 2024, though, is not seeking to have the law lifted for the Olympics, newspaper Le Parisien reported.
But beer, wine and spirits will be allowed to be served in VIP and corporate hospitality areas.
The 1991 Evin law prohibits the sale, distribution and introduction of alcoholic beverages in sports and physical activity establishments.
Many fans in France have lobbied for allowing alcohol to be sold at stadia across the country, complaining about the hypocrisy of selling it in VIP areas, but nowhere else.
In 2019, France’s then Health Minister Agnès Buzyn suggested that alcohol should also be banned from VIP areas, but her idea was quickly quashed by the drinks industry.
There are, however, several loopholes in the law which mean that wine, beer and cider are regularly sold at events for certain sports, such as rugby.
The law also allows local mayors to grant a limited number per year of exceptions to the law.
Japanese beer company Asahi has signed up as sponsor of the Rugby World Cup, due to take place between September 8 and October 28 and beer will be sold at the 48 matches at venues in the nine cities, as it is for normal domestic or international rugby games in France.
It appears that Paris 2024 will not be taking advantage of any of these loopholes.
Alcohol was also banned from stadiums at the last Olympic Games in Tokyo, but in the end spectators were not allowed to attend venues due to the COVID-19 pandemic.
Beer and wine was available at the 2012 and 2016 Olympics in London and Rio de Janeiro, respectively.
Last November, on the eve of the FIFA World Cup in Qatar, organisers announced that beer would not be available for sale in stadiums.
A ban on selling beer at FIFA World Cup venues in Qatar was imposed at the last minute ©Getty Images
Previously, ticket-holders – according to FIFA’s fan guide – were told they would be able to buy Budweiser at the Brand Activation Areas within the stadium perimeter three hours prior to kick-off and one hour after the final whistle.
Inside the actual stadiums, fans were only ever able to buy Budweiser Zero – which is non-alcoholic – and Coca-Cola.