BY KUNLE SOLAJA.
It is another match day and another opportunity to renew the support for Nigeria’s lead sports brand, the Super Eagles. They are already at cusp of another continental honour as they engage the Palancas Negras of Angola in the quarter-finals of the Africa Cup of Nations in Abidjan, Cote d’Ivoire.
“Yes, we want the Super Eagles to go all out on Friday against Angola, that is why we are galvanizing all the support for the team,” said Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree.
From an initial state of despondency, life has returned to the dreams of Nigerians whose team, the Super Eagles are at the brink of winning their fourth Africa Cup of Nations title in Cote d’Ivoire.
Barely a month ago, hopes were sagging. Not thanks to a run of winless matches. Even their most ardent fans had lost hope.
What a turnaround it has been! The team is just three matches away from becoming African champions again.
They had survived the spate of upsets that had swept away teams that were even higher rated in FIFA’s latest ranking.
Great thanks to their most ardent corporate backers, the Nigeria Breweries Plc whose supporting brands – Goldberg Lager Beer, Life Continental Beer, and Zagg Energy Malt Drink have combined as worthy partners of the Super Eagles.
Over a thousand viewing outlets in bars across Nigeria to galvanize support for Super Eagles
Now the team can be home away from home as the three official partner brands supported the members of the Nigeria Football Supporters Club to Cote d’Ivoire to sheer the Super Eagles.
Even while playing against the hosts, Cote d’Ivoire in their second group match, the chants, the drumming, and the singing of the Nigeria Breweries sponsored cheerleaders drowned that of the hosts.
On Thursday, the eve of the quarter-finals, the Nigerian Breweries powered Nigerian Football Supporters’ Club in Abidjan as well as football icon, Segun Odegbami went round the streets of Abidjan for mobilisation and sensitization of Nigerians in that country to raise the support base for the Super Eagles.
“That’s just one of the direct supports we have given the Super Eagles,” remarked Sandra Amachree, the Head of Marketing Communications at Nigerian Breweries Plc.
There are more activations by the Nigerian Breweries who have been partnering with the Nigeria Football Federation and all the Nigerian football teams since February 2018.
The support has not been limited to just the theatre of action in Cote d’Ivoire. The spirits of the Super Eagles followers have been lifted by the Nigerian Breweries through the Life Continental Beer and Goldberg.
In lending a lease of life, Life Continental Beer unveiled a campaign – Jee‘ Turo Ugo – a clarion call that conveys the message ‘Go For Glory’ for not just the Super Eagles but most of their fans, especially those in Southeast Nigeria where the Life Continental Beer is the first choice for connoisseurs.
Apart from the direct support to the Super Eagles through the partnership with the NFF as well as to the supporters in Cote d’Ivoire through the Nigeria Football Supporters Club, Life Continental Beer, like Goldberg also galvanize local support by getting fans engaged and rewarding their support through activation at several bars across the country. In all, there are 1,200 outlets.
The branding is shared among the three products of the Nigerian Breweries while consideration was also placed on the regions where brands are most popular.
Chima Dim, the Senior Brand Manager, Life Continental illustrated this when he remarked that the theme: Jee‘ Turo Ugo was chosen for Life Continental Beer because of the brand’s popularity in South East. “It is our way of mustering support for the Super Eagles through the clarion call of ‘Go for Glory”, Chima Dim asserted.
As the excitement reaches the quarter-final stage with Nigeria meeting old foes, in Angola this Friday, the clarion call will even be louder.
“Goldberg is ready to amplify the cheers, fuel the passion, and witness history in the making”, remarked Senior Brand Manager Goldberg, Kunle Aroyehun whose brand is very popular in South West Nigeria.
Goldberg will not relent on its support. We will propel the Super Eagles to win their fourth title”, said Aroyehun.
Amachree added that the excitement around the AFCON tournament is increasing as the Super Eagles are progressing.
After Friday’s match, the team is expected to get to the final stages as 20 other initial participants would have fallen out.
With the increased chances of yet another podium finish for the Super Eagles, the trio of Goldberg, Life Beer, and Zagg are matching the tempo with increased activations.
Goldberg, the iconic Nigerian lager, is not just raising the volume across selected viewing centres; they’re also raising the stakes with their interactive Fantasy League Challenge (FLC).
Fans can predict match outcomes and score points, with top predictors walking away with amazing prizes.
The “OmoluabiGameOn” campaign goes further, encouraging predictions and rewarding loyal supporters with the hashtag #OmoluabiGameOn.
For Life Continental, the official beer of the Super Eagles, it is bringing the taste of victory to fans across the country.
With special viewing events and exciting in-bar activations, Life is ensuring that every fan feels the electrifying atmosphere of the game, raising a glass (or two) to their favourite team
ZAGG, known for its vibrant energy drinks, has transformed into a symbol of passionate support for the Super Eagles.
The Energy Drink with Malt is ensuring the Eagles feel the full force of the nation’s support behind them.
“If there is one thing that brings smiles to the face of Nigerians, it is football, so that is why we are going this extra mile,” the Nigerian Breweries Plc Head of Marketing Communications added.
With the unwavering support of these three powerful brands, the Super Eagles enter the Angola clash armed with more than just their talent and skills.
T hey carry the hopes and dreams of a nation, fuelled by the electrifying energy of ZAGG, the refreshing spirit of Life Beer, and the winning mentality of Goldberg.